Startup Framework for WordPress is the natural thematic evolution of the Startup Design Framework, both created by UI design pack provider, Designmodo. You might already be familiar with the new theme’s precursor as it made a big splash with designers earlier this year. With their latest achievement, Designmodo is riding that momentum and putting out another high quality product with even greater reach.

Whereas the Startup Design Framework updated the way small startup companies design and implement aesthetically arresting, lightweight, performant web pages; Startup Framework for WordPress takes this concept one step further, and allows the same advanced frontend design technology and allows it to work in conjunction with the world’s most popular CMS, namely: WordPress.

The template utilizes all of the advanced frontend capabilities of the Startup Design Framework which made it such a hit with designers.

  • Grid Layouts
  • Block-based system
  • Customizable blocks
  • Gorgeous sliders
  • Intuitive drag and drop interface
  • And fully responsive designs

Seamless Streamlined Frontend Design

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Startup design framework was introduced with the intention of making frontend design and development as painless a process as possible, and to a large degree it succeeded in that goal. Now with its follow-up WP theme, Designmodo is trying to make this painless process much more accessible. And by accessible, I mean usable in regards to the majority of currently active websites on the planet.

Obviously, the next logical step was to introduce the framework as a WP theme.


The problem with WordPress is it’s a little too bulky and difficult to alter, edit, and in all other ways design the look and feel of a website’s UI. That’s because WordPress is designed, first and foremost, as a content management system, a platform for creating, curating, and distributing web content. In other words, design takes a back seat to content creation. That means styling your WordPress theme can be cumbersome, tedious, and a general pain. In sum: it takes too much time and you don’t get a compelling payoff for your work.


The Startup Design Framework, on the other hand, is lightning fast. It speeds through design processes, and allows you to create performant, uncomplicated, and overwhelmingly attractive web pages easily and intuitively. The drag and drop system makes layout creation a breeze, and the visual editor allows you to tweak the look of individual elements to your heart’s content—again without much effort and an almost nonexistent learning curve given an average knowledge of HTML and CSS skills.

As long as you have rudimentary design knowledge, you can create and customize your own blocks containing a wide variety of visual elements (all of which are equally customizable) and combine them to build a beautifully designed website that runs on the WordPress CMS, via the Startup Design Framework.

Feature Specifics

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Startup Framework for WordPress is extremely similar to its predecessor. They both share the same system of grid layouts, block elements, and that penchant for powerfully pumping out one pagers. There might, however, be a few in the audience who are unfamiliar with the specifics of these features. So for clarity’s sake let’s take a look at what these features are exactly, and how they make the frontend design process so much easier.

Grid Layouts

Grid layouts are by far the most popular organizational structure for most websites. Grids scientifically provide parameters for design aesthetics as well as focal points so that users can intuitively interact with your on page elements.

Visual Editor

One of the coolest features of the new theme is its visual editor. The editor allows you to edit text, buttons, color scheme, and other elements quickly, adaptably, and efficiently right on the UI’s page. To put it another way, you can see your designs as soon as you think them up. It’s almost like wire-framing on your monitor rather than on your sketch pad.

And all of this wouldn’t be possible except for the handy innovation described in our next feature.

Block Based System

Because who didn’t like playing with blocks when they were kids? A block based system is basically ingrained from childhood. Startup Framework for WordPress allows you to create customizable box elements (text, images, contact forms, etc.) by editing with HTML and CSS. Of course, you don’t have to make them from scratch, you can still choose from 100 different interchangeable preset boxes, all of which you can make aesthetic adjustments to as you feel the need.

Reorder Blocks at Will

Your designs aren’t meant to be static. Create blocks and fiddle around. Change the order to see which content is most effective and where. And of course, don’t worry about making any irreparable changes before publishing because you can always preview your designs before implementing.

Save Customized Blocks

If you fall in love with one of the blocks you’ve customized and want to save it for later, Startup for WordPress allows you to add to its repertoire of 100 default blocks.

Create Unlimited Pages

Much like your own infinite ability to design imagine, Startup Framework for WordPress doesn’t limit your creative process. You can design as many pages you like and publish your most favored results.

Fully Responsive

What kind of modern day WordPress theme would it be if it weren’t RWD friendly? Any and all Startup Framework for WordPress’ designs will render attractively across mobile devices and tablets. It even supports high res viewports like Retina.



The theme is available for purchase through one of three license plans. The least expensive is a $149 Yearly Subscription which includes a license for 1 website a year’s worth of updates and email support. Once purchased, this plan is set to auto renew as a default, but you can change this setting and continue using the theme without the subscription.

You can check out their other licensing plans here. Or if you’d like to try before you buy, order a free demo and see the theme in action.